Prime Time Sports, located in Colorado Springs, called the local radio station to announce that they will be getting rid of all of their Nike products following the release of the advertisement featuring Kaepernick. The owner of the store also wrote a strongly worded letter where he called the brand “the mother of all harlots.”
The Hill reports:
KRDO-TV reported that Prime Time Sports, located in Colorado Springs, placed a large sign in its window saying “All Nike 1/2 Price” and “Still Choosing to Stand, Just Doing It.”
The store owner, Stephen Martin, told KRDO that the sale started Tuesday as part of an effort to clear out all of the store’s Nike inventory.
Martin, who has owned the store for more than 20 years, told the station that he realized he could go out of business for the move, given a sizable chunk of his inventory is comprised of NFL jerseys that are exclusive to Nike.
In response to Nike’s ad, Martin also said he sent the company a letter in which he called the brand “the mother of all harlots” for the campaign.
“According to me, [Kaepernick] has sacrificed a salary,” Martin wrote in a note on the window of his store, KRDO reported. The note was surrounded by photos of service members, according to the station.
“Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for,” the note continued.
Kaepernick, a former quarterback for the San Francisco 49ers, rose to prominence separate from his NFL career when he began on-field demonstrations during the national anthem. Kaepernick is credited with sparking the movement of NFL players choosing to kneel during the national anthem in protest of racial injustice.
The former NFL player, who has remained unsigned for two years, has been frequently targeted by President Trump and his base for protesting during the national anthem.
Nike received sharp criticism earlier this week when it unveiled its ad featuring Kaepernick with the slogan “Believe in something, even if it means sacrificing everything.”
The ad campaign sparked backlash among many customers, who took to social media to share videos and photos of them destroying their Nike products.
Love it. Conservatives everywhere have been incredibly salty. Of course, the situation prompted some Trump tweets:
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
“What was Nike thinking?” tweeted the President. Wise words from big brain.